WILD AID

Advertising / Print / Illustration

JOIN THE HERD.

These are a series of four consecutive magazine ads for Wild Aid meant to be shown in nature/ wildlife magazines like as National Geographic.

The series depicts an image of an elephant slowly being deconstructed by the human figures that create it until only the elephant tusk remains. The ads are meant to show that the survival of species affected by the ivory trade is solely dependant upon choices made by the human race. Humans have the power to construct and deconstruct the world around them because they are the foundation to all life on earth today.